The Importance of Social Media in Crisis Communications

Hanscom, Donald H., Jr.

It’s 6 a.m. and your cell phone rings. It’s the chief of police and he’s called to notify you that one of the largest factories in your community suffered an explosion and has gone up in flames. Emergency responders are on the scene, but battling the blaze could take hours and is bound to disrupt the morning commute of hundreds of citizens. You immediately start to execute your emergency citizen notification plan. You contact the media, you place a message on the homepage of your website, and you send an email to your subscribers. As you wait for more news from the Chief of Police, you worry about all the citizens who won’t see your message before getting into their vehicles to start their morning commute. Read more and download the ebook