2018 State of the News Media Report and the Effect of Fake News

Hanscom, Donald H., Jr.

It’s been an extraordinary year for journalism, to say the least. As the fake news saga rumbles on, UK politicians are growing frustrated with the apparent reluctance of social media firms to take action.
When lawmakers quizzed tech companies on the issue, one committee member lamented that social media
firms just “don’t get it”. Labour MP Julie Elliott said Twitter’s executives thought “they had no responsibility for what wason their platform”. At the same time, constant attacks from politicians threaten to undermine the media’s ability to hold public figures to account. While Donald Trump may have
popularised the term, it’s increasingly common to hear people dismiss unflattering coverage as “fake news”. But while the majority of UK journalists agree fake news is making people more sceptical about the content they read, a startling 93% are unsure what it means for their publication – or think its impact has been “neutral”.


That is one of the key findings in Cision’s 2018 State of the Media survey, for which the company polled 1,355 journalists from across six countries on their perceptions of the media and communications industries. It seems the public may now be turning away from sensationalist headlines and seeking out sources of information they can trust. The Metro recently overtook The Sun to become Britain’s most-read daily newspaper, with an audience of 10.4 million readers per month. This marks the first time the tabloid has been knocked off the top spot since 1978 – Follow the link to read more and download the PDF