Building online trust with the public has to include a healthy mix of sunny day topics or non-crisis stories to cement trust in an organization to establish you as “the” source of information for when a crisis is happening in your community. Sarah Joseph is a veteran, Colorado Public Information Officer. She is with the Pueblo Department of Public Health and Environment and Eric Singer’s guest for the PAST, Public Affairs Science and Technology Fusion Cell, weekly Flash Briefing. Among Sarah’s tips for your organization include humanizing and promoting your employees through Facebook and other online sources, to pull back the curtain on what they do on a daily basis, “At the Pueblo Department of Public Health and Environment, our food inspectors could be known as the heavy arm, enforcing food safety and sometimes going into a business to close a restaurant. We created a website that looks like a blog that shows them all in pictures, doing things they enjoy to humanize them and make them regular people in our community and also feature them in Facebook Lives. The public can ask them questions and engage with our inspectors.”
Sarah believes this is a priority for her organization to build trust with the public, to push out messaging that can also be picked up by traditional media partners, “When we put information out on social media, that will turn into an interview later in the day. By knowing that we are building these relationships throughout the year that when have local emergencies, folks will immediately come to us.”
Listen to the whole Flash Briefing which includes even more valuable tips by clicking on the Mp3 that’s provided on this page and connect with the PAST, Public Affairs Science and Technology Fusion Cell on Twitter and Instagram @pastfusioncell. Keep the conversation going and “LIKE” the Argonne PAST Fusion Cell Facebook page.