Flash Briefings
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The “why” of boosting your online video messaging and the “how” to do it
During the coronavirus pandemic, your online video messaging skills have to elevate to the next level to keep your public engaged and informed. Online video expert Kerry Shearer made it clear about the “why,” saying: “In my view, nothing communicates heart, humor and humanity like… Read More
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Best practices to keep the public engaged and mentally healthy in a crisis
Keeping the public together and focused on the positives in a crisis is probably one of the key challenges today for government officials and public information officers. In the face of the coronavirus pandemic, the challenge is even more daunting. I had the opportunity to… Read More
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Unleash the professional communicators in the coronavirus response
The bottom line for public information and public affairs officers in this time of coronavirus/COVID-19 is to keep panic out of the pandemic. Retired FEMA Public Affairs Officer Ed Conley joined me on our PAST Fusion Cell News line to talk about how a lack… Read More
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Why the news media may not be reporting your Coronavirus messages
On the information superhighway, your critical Coronavirus emergency messaging may be hitting a roadblock on its way to reaching one critical external stakeholder – the news media. How do you know if your messages are sitting at a stop sign or not? Public information and… Read More
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Must have best practices for online Coronavirus messaging
As of this Flash Briefing, the Coronavirus, also known as COVID-19, has been declared a pandemic, which means there’s a worldwide spread of a new disease. With me on the PAST Fusion Cell News Line was Jeannette Sutton, Communication Professor and Director of the Risk… Read More
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Keeping it real about the Coronavirus: Facts vs Fiction
Separating fact from fiction about the Coronavirus also known as COVID-19 is a monumental task that public information officers are taking on with a passion. The state of Utah has at least one person who has tested positive for the Coronavirus but that person is… Read More
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Got compelling social media video? How Be Ready Utah can help you be Video-Ready
Free emergency preparedness tips seem like an easy push out to your external stakeholders in your community but things that are free aren’t always gobbled up by consumers. Be Ready Utah Program Manager Wade Matthews is with the Utah Division of Emergency Management. He was… Read More
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Building Online Trust with the Public
Building online trust with the public has to include a healthy mix of sunny day topics or non-crisis stories to cement trust in an organization to establish you as “the” source of information for when a crisis is happening in your community. Sarah Joseph is… Read More
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Add-Ons and Helpful Technology Tools for Media Monitoring
Kyle Nelson, Senior Dispatcher for Pitkin County, Colorado Regional Emergency Dispatch Center, and information technology guru, talks with Eric Singer about must-have Google Chrome Add-ons for Public Information Officers (PIOs) to assist in media monitoring efforts. Kyle suggestes PIOs include the following tools into… Read More
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An Assessment of Media Monitoring Skills: What Do PIOs Know and Where Should We Go?
In this latest research, John K. Silcox with Fairfax County Public Health Department addresses media monitoring skills. John’s research discusses key media monitoring responsibilities of public information officers (PIOs), particularly during crisis or emergency incidents. Monitoring media coverage is more than simply compiling press clippings;… Read More
