Preparing the Spokesperson (MR500)
This training is for public affairs personnel, emergency management staff and government officials tasked with
preparing a spokesperson to disseminate public information. Participants will gain experience to help them better prepare a spokesperson to effectively communicate with the media and public in both emergency and non-emergency events. This course focuses on developing key messages by identifying and addressing target audiences; learning how to use a message map; embracing strategies that support timely and accurate public communication; examining available tools for reaching target audiences; and highlighting useful coaching techniques that aid in ensuring messages hits their mark.
*Maximum participants 25