Preparing the Spokesperson (MR500)

This training is for public affairs personnel, emergency management staff and government officials tasked with
preparing a spokesperson to disseminate public information. Participants will gain experience to help them better prepare a spokesperson to effectively communicate with the media and public in both emergency and non-emergency events. This course focuses on developing key messages by identifying and addressing target audiences; learning how to use a message map; embracing strategies that support timely and accurate public communication; examining available tools for reaching target audiences; and highlighting useful coaching techniques that aid in ensuring messages hits their mark.

*Maximum participants 25

Student feedback…

“Exceptional training”. “Very valuable information and practices! Thank you!” “One of the best courses I’ve taken. The instructors were awesome and the materials and exercises are invaluable. I am really impressed with this training.”

Spokesperson for Leadership and Subject-Matter Experts (MR501)

This workshop is designed for policymakers, elected officials, government officials, emergency management directors and subject-matter experts who may communicate with the news media before, during or after an emergency. This training allows officials and information professionals to improve their communication skills and employ new ones. In a constructive environment that involves extensive hands-on practice, participants gain a better understanding of
(1) the news media;
(2) what information the public wants and needs;
(3) identifying and addressing target audiences;
(4) how to use a message map to develop quotable sound bites;
(5) how to take and maintain control of interviews;
(6) the effect of body language and other non-verbal communication; and
(7) how to conduct a remote interview.
Attendees have the opportunity to participate in multiple on-camera interviews, learn best practices for news media staging, and effectively understand and use news conference stagecraft. 

*Maximum participants 12

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Spokesperson for PIOs/PAOs (MR502)

This workshop, developed for public information officers (PIOs) and public affairs officers (PAOs), prepares
participants to work confidently with news media and make their points more effectively. The exchange between reporter and spokesperson helps shape a story; influence the public; and provide important information to target audiences before, during and after an emergency. Participants train on- and off-camera and gain a better understanding of
(1) the role of the PIO/PAO;
(2) how the news media works;
(3) what information the public wants and needs;
(4) how to use a message map to develop quotable sound bites;
(5) how to take and maintain control of interviews;
(6) the effect of body language and other non-verbal communication; and
(7) how to conduct a remote interview.
Attendees have the opportunity to participate in multiple on-camera interviews, learn best practices for news media staging, and effectively understand and use news conference stagecraft. 

*Maximum participants 12

Intense Spokesperson (MR503)

This advanced spokesperson training is for experienced spokespeople who may be called upon to interact with the news media and want to take their skills to the next level. Participants will review the methodologies and strategies for identifying and addressing target audiences, and how to develop key messages using a message map. For the bulk of the training, participants will engage in a variety of intense and fast-paced on-camera interviews. Interview training sessions include: New ENN Virtual Studio, traditional one on one and multiple on camera reporter interviews, phone interviews for a radio broadcast and print-style interview with a reporter on the phone.

*Maximum participants 12