Public Affairs Awareness for Leadership (PAA101)

This course is intended for leadership, decision makers and senior managers. The role of the public information officer/public affairs officer/external affairs officer has evolved over the years into much more than simple media relations. In this course, the expanded role of professional communicators is explained and discussed to address internal communications, community relations and education, digital and social media, event planning, and reputation management. Course participants are encouraged to engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements and the funding necessary to support effective public affairs efforts.

*Maximum participants 25

Public Affairs Immersive Training for Public Information Officers and Communication Professionals (PAA102)

This customizable, highly immersive public affairs training for communication professionals can be delivered on-campus at Argonne National Laboratory or at a sponsor location. Focus areas include: methodologies and strategies for identifying and addressing target audiences; coordinating on-scene logistics; using the PIO Public Information Technology Go Kit; employing best practices for news media staging; effectively using news
conference stagecraft; communicating visually enhanced digital media techniques to increase engagement; employing media outreach methods and strategies, including preparing effective media packets; becoming familiar with news media law and policy; methodologies and strategies for risk and crisis communication; message development; spokesperson preparation and conduct; and practical solutions using public information and situational awareness technology with hands-on interaction
leveraging digital technology, social media and emerging tools/techniques. During this training, participants will have the opportunity to engage in a variety of intense and fast-paced media interviews, employ hands-on interaction with digital and social media, and participate in a numberof practical exercises that reinforce message development,
methodology and strategy.

*Maximum participants 25