Public Affairs Training for Communication Professionals (PAA101)
This is customizable, highly immersive public affairs training for communication professionals. Focus areas include: methodologies and strategies for identifying and addressing target audiences; coordinating on-scene logistics; employing best practices for news media staging; effectively using news conference stagecraft; communicating visually enhanced digital media techniques to increase engagement; employing media outreach methods and strategies; becoming familiar with news media law and policy; methodologies and strategies for risk and crisis communication; message development; spokesperson preparation and conduct; and leveraging digital technology, social media and emerging tools/ techniques. During this training, participants will have the opportunity to engage in a variety of intense and fastpaced media interviews, employ hands-on interaction with digital and social media, and participate in a number of practical exercises that reinforce message development, methodology and strategy.
*Maximum participants 25
InquireEquity, Apathy and Outreach (PAA102)
This interactive workshop, designed for communications professionals, will explore the relationship between communications and community engagement, how this relationship has evolved over time, and what it means for government representatives. Drawing on best practices research and professional experiences of success and failure, a community engagement expert will provide an overview of engagement fundamentals, highlighting methods that promote equity and undermine apathy. Small group activities based on real-world examples will be sprinkled throughout the session to encourage participants to apply these skills.
*Maximum participants 25
InquirePublic Affairs For the On-Scene Coordinator (PAA103)
One of the most important duties for an On-scene Coordinator (OSC) is communicating effectively with stakeholders during a response. In this one-day training, participants will learn about the public information and community relations responsibilities of the OSC; the importance of stakeholder engagement; the role of the Public Affairs Officer; what the public and media want and need in an emergency; and how to develop and deliver key messages for maximum impact and effectiveness. This course includes a modified Spokesperson Training with opportunities to practice multiple on-camera media interviews, learn best practices for news media staging, and understand and use news conference stagecraft.
*Maximum participants 15
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