Public Affairs Awareness for Leadership (PAA101)
This course is intended for leadership, decision makers and senior managers. The role of the public information officer/public affairs officer/external affairs officer has evolved over the years into much more than simple media relations. In this course, the expanded role of professional communicators is explained and discussed to address internal communications, community relations and education, digital and social media, event planning, and reputation management. Course participants are encouraged to engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements and the funding necessary to support effective public affairs efforts.
*Maximum participants 25