Social Media Technology & Digital Communication

The evolution of social media represents a paradigm shift in how the world communicates. It has provided new and broad communication platforms that provide opportunities to reach far more people than ever before. Social media has established a robust track record as an invaluable resource for instant and constant communications globally. The use of social media technologies has become the standard for gathering information, disseminating information, and has proven to enhance an agency’s information network efforts on a number of levels.

All courses can be delivered virtually or in-person

Social Media Technology and Digital Communication (SMDC300)

This introduction to social media workshop — designed for public information officers, public affairs officers,
government communicators and emergency management personnel —offers practical solutions utilizing the most current and accessible public information and situational awareness technology. Social Media Technology and Digital Communication training provides hands-on interaction and practice with tablet technology, mobile applications and social media.

*Maximum participants 25

Advanced Digital Media Technology and Communication (SMDC301)

Designed for public information and public affairs officers, government communicators and emergency management personnel ready for more advanced training, this customizable course builds upon the skills learned in the introductory Social Media Technology and Digital Communication (SMDC300) course. This training provides next-level hands-on interaction with mobile technology, mobile applications, social media and emerging technology. Participants are exposed to the skills necessary to implement advanced technology techniques to support emergency management operations.

*Maximum participants 14

Richmond, KY

Advanced Social Media Strategy and Analytics (SMDC302)

Designed for public information and public affairs officers, government communicators and emergency management personnel, this course provides participants with an understanding of the importance of creating a comprehensive social media strategy and practice in evaluating social media analytics. Course participants are empowered with the tools to develop a social media strategy and the ability to effectively analyze and evaluate social media analytics.

*Maximum participants 14

Chicago, IL

The Social JIS/JIC (SMDC303)

Intended for public affairs professionals and Joint Information Center staff, this course prepares participants to build relationships and work alongside partners with a common goal of communicating with “one voice” to multiple stakeholders using technology and social media. With extensive social media hands-on practice for internal and external communication, participants work in group sessions to implement best practices and lessons learned that facilitate planning, coordination, team building and implementation of Joint Information System/Center functions. Participants are given the opportunity to practice gathering, analyzing and verifying information; crafting and coordinating messaging; disseminating information via multiple communication channels; tracking and documenting incoming data; and monitoring multiple communication channels using social media techniques.

*Maximum participants 14

Emergency Public Information Situational Awareness (SMDC304)

This training is for public affairs personnel, emergency management staff, government officials and subject-matter-experts tasked with maintaining situational awareness of emergency public information (EPI) activities. Participants will identify strategies, tools and techniques to leverage social media for situational awareness. The course focuses on demonstrating the ability to perform native searches using social media platforms; using third-party search tools; and discussing strategies and techniques to leverage crowd-sourced tools to make informed EPI decisions. All course units employ a combination of lecture and extensive hands-on practice.

*Maximum participants 14

Social Media Monitoring and Reporting (SMDC305)

This training is for public affairs personnel, emergency management staff, government officials and subject-matter experts responsible for social media monitoring and reporting during an emergency. Participants will gain experience in using tools that monitor media- and public-based information sources such as social media and aid in developing messages during an event. The course focuses on learning strategies for monitoring social media and reporting by tracking activity and using social media resources to ensure approved information is readily available. All course units employ a combination of lecture and extensive hands-on practice.

*Maximum participants 14